Clarence Valley Tourism

The Clarence Valley Council in Northern NSW created Australia's longest whitewater trail. It's a 195km long canoe and kayak trail that defies belief and they engaged us to tell the world about it!

The solution

We pulled together a crack team of content creators and banished ourselves in a Land Rover Defender to this adventure-dreamland. We produced a short film about the trail, a fully licensed image library, multiple editorial pieces, display advertising and a fully custom competition.

The Results

We reached more than 300,000 through We Are Explorers social media channels during the campaign with over 250,000 banner impressions. The adventure was also picked up by national press resulting in a reach of more than 7 million.