Harley Davidson

Harley Davidson released a learner approved bike called the Street 500, and all buyers receive a $500 discount. So we tasked two riders to explore their cities with a fistful of fifties. $500 to be precise. Through video, stills and editorial we captured the experience in a unique piece of brand marketing.

Editorial

Cutting edge editorial was published across the We Are Explorers platform and distributed throughout social.

"We were reverse helter-skeltering a multi-story car park like a pack of frothing adventure wolves. Chasing sunrise, we’d almost reached the roof-top plateau when we hit our first stumbling block of the day: a locked gate on the final spiral."

Photography

Teaming up with top adventure photographers we delivered image libraries for Harley Davidson to use throughout the Street 500 campaign.